In the 1980s, Wendy’s famous ad campaign asked “Where’s the beef?” In Argentina, they have plenty of beef, lots and lots of beef, as well as pork and lamb. The question to ask instead is “Where’s the veggies?”
Carnivore’s delight
When eating out in Buenos Aires, finding a vegetable other than salad (arugula, shredded carrots, avocado, and tomatoes) was a real challenge. A typical menu would have several types of grilled carne (beef): Bife de Chorizo, Ojo de Bife, Bife Angosto, Bife de Costilla. I never did get them straight. If you didn’t specify jugoso (juicy), it was always done medium-well. Most portions are generous, big enough to share. It’s a matter of national pride. You’d often see the big parrillas (grills) with men cooking large amounts of meat showcased on the street or in an open window. Their local rock stars!


